This article is a mix of personal stories, social & interpersonal psychology, and technology (with some drive-by remarks about Free & Open Source software). I originally drafted this article in the fall of 2021 and winter of 2022, but I needed more time to rewrite it a fourth time (because why not). So, while this post ends up landing straight into the twilight zone “between xmas and New Year”, it has more insights and illustrations and arguably makes for a better-rounded story, even if it’s a 7 to 9 minutes read rather than 5-6.
Continue reading “The post-lockdown work rave, abuse, and shortened fuses”Introducing Regento, marketing for FLOSS-centric companies and transitioning industries
In this blog post, I’m taking a quick break from my GTG blogging frenzy to talk about another one of my non-software projects from the past few months years (estimated reading time: 3 ½ minutes).
Introducing Atypica
A while ago, I envisioned building a new* professional video production collective for commercial and non-commercial projects, both as a “creative outlet” for one of my long-standing passions, and as a way to build a specialized service offering that can act as a bridge between my own Montreal-based marketing agency and other collaborators or artists and freelancers.
Continue reading “Introducing Atypica”Open-source-savvy CMO available for hire
Hey folks, I’m back and I’m looking for some new work to challenge me—preferrably again for an organization that does something good and meaningful for the world. You can read my general profile on my personal website (or my CMO services offering), or keep reading here to discover about what I’ve been up to in the past few years.
Continue reading “Open-source-savvy CMO available for hire”Helping Purism structure its messaging
I meant to finish writing and posting this a month or two ago, but urgent tasks and life kept getting in the way. I don’t often talk about client work here, but since this is public-facing ongoing work for a company that is insanely pro-Free-Software (not just “open source”), a company that ships GNOME3 by default on their laptops (something I have awaited for years), I guess it makes sense to talk about what I’ve been up to recently.
So, for a few weeks three months now, I have been helping Purism structure its messaging and get its business in a better shape. Purism is, in itself, a hugely interesting endeavour. Heck, I could go out on a limb and say this venture, alongside the work Endless is doing, is quite possibly one of the most exciting things that has happened to the Free desktop for the past decade—and yet almost nobody heard of it.
Before I can even consider visual branding work (maybe someday—when I get to that point, that would mean things are going really well), there was a fundamental need to fill various gaps in the strategy and daily operations, and to address messaging in a way that simultaneously resonates with:
- hardcore Free Software enthusiasts;
- “Linux” (GNU/Linux) users and developers just looking for great ultraportable workhorses;
- the privacy/security-conscious crowd;
- the public at large (hopefully).