In this blog post, I’m taking a quick break from my GTG blogging frenzy to talk about another one of my non-software projects from the past few months years (estimated reading time: 3 ½ minutes).
Some may remember I previously introduced the Atypica collective as a dedicated place where I could showcase some of my video production work (instead of having everything and the kitchen sink into my own website).
Launching Atypica was a long-standing project of mine that had been put on the back-burner because of some of my intensive contractor CMO work in recent years (such as this, for instance). Awakening from the lucid dream allowed me to re-enter a long R&D phase where I could not only shave a ton of “infrastructure and productivity” yaks (that’s a story for another blog post, including the ridiculous tale of the months of work it took to fix my personal blog), but also realign my business objectives and pick up where I had left off “the last time”, hence the delayed announcement of Atypica’s website launch.
But Atypica, besides being the kind of initiative that works much better outside a pandemic, is merely one of my creative interests, and therefore part of my broader business orientations.
Today I’m revealing part two (of potentially many): Regento, the fractional CMO agency regency. You could say we are Riskbreakers, but in the business sense. Because in business, it’s all fun and games until an expensive wyvern loses an eye.
“Why another brand, don’t you already do idéemarque,” you ask? Because, in addition to various practical and technical considerations:
- This area of work is less about creative services and more about deeply involved strategic marketing and strategic business consulting, rather than what you’d find in a typical tactical agency service offering.
- It allows me to articulate my specific “CMO for hire” offering in a simplified way, instead of overloading again the scope of my personal homepage
- Until now, the feedback I received from some of the people who looked at my personal homepage was, “You do too many things, it’s unbelievable… therefore we don’t believe you, or don’t understand what you do”.
- The thing is, my personal home page is a reflection of who I am as a human, laid bare for anyone who cares to dig… yet visitors landing on that page may all have different interests from each other (for example, some will only care about my open-source work, some will only care about my curriculum, some only care about my businesses, and some weird people might actually be interested in seeing my old illustration works), so it can’t really niche down that much without watering down some of its purpose and personality. As major Kusanagi once said, overspecialization is slow death.
- Separating Regento from the rest lets me build different kinds of partnerships, the kind that are otherwise not available in a typical agency setting. Different team, different clientèle. And indeed, I am not alone in this endeavour (more on that below).
Double Regento all the way?
But what does it mean?! 🌈
One of the main reasons behind this name is that “regento” is the esperanto word for regent, which matches how I see my services as an “interim CMO for hire”, if you will pardon the royal metaphor here: I take care of your kingdom (business) by structuring and strengthening it until the heir (my replacement) comes of age and takes over at some point in time. This is, I posit, one of the most interesting ways for me to make an impact on the world of business: by helping multiple businesses flourish instead of through one endless reign in Leá Monde one industry.
When it comes to strategic work, I am very picky about who I surround myself with, so I am super excited to highlight the fact that—as can be seen in the Regento about/team page—I have partnered up with Halle Baksh, a good friend of mine whose business experience and wisdom I have great admiration for; our personalities also have great affinity. She is a wonderful human being (not a rogue A.I. like me) and a kindred spirit, and I look forward to continue working with her on making the world a slightly better place, one client’s business at a time.
Watch that space!
Although the Regento initiative has been going on since June 2019, it is only now that I’m announcing its existence (again: yak shavings). The Regento website is pretty embryonic, you could almost say it’s a placeholder, but it’s better to have something than to wait for perfection. The design is not where I would want it to be, the contents are “bare minimum” (there are only a few articles published for now), but “perfect” is the enemy of “good”, and all will come in due time.
If you are interested in insights about business management & business development best practices, high-tech startups (the good, the bad, the ugly), sustainable businesses, or any other topic you may suggest (send me an email!), you may decide to subscribe to the contents email notification list on Regento’s website. As usual: no spam, no data capitalism, just the convenience of not having to remember to check periodically “manually” for updates. And we always enjoy knowing that whatever we write gets read.
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